A mobility
operating system
for Cyprus.
Aloya starts as the most trusted way to ride the bus in Cyprus. That is the wedge, not the destination. The destination is a platform citizens, tourists, operators, businesses, and the state all touch, each through the surface that fits them. Trust compounds. We do not skip steps.
Cyprus has buses, coaches, scooters, bikes, shuttles, EV chargers, and a national traffic feed. What Cyprus does not have is a single trustworthy way to use any of it.
Riders open competing apps, see a bus that isn't there, and give up. Tourists default to taxis because nothing tells them the coach is forty minutes cheaper. Locals plan around ghosts. The state pays for realtime feeds no app surfaces correctly. We are competing on one question: can I trust what this app just told me? Everything else follows.
Five horizons.
- H1NowShipped
The Citizen App
A single Cyprus mobility app a resident, tourist, or commuter can trust.
Every ETA carries a confidence signal. Every failure mode has an escape hatch, walk-out, replan, taxi handoff. Every mode on one map, one plan, one screen. Bus, coach, bike, scooter, park-and-ride, airport shuttle, EV, one product, one voice.
- H2Now → 2026Partial
The Wallet
One tap to pay for any journey on the island.
Motion Card in Apple/Google Wallet. Unified fare surface across every operator. NPT, EMEL, OSEL, OSYPA, IC intercity, Kapnos, taxi, bike, scooter. Honest fare comparison. Group passes, tourist multi-day passes. Anonymous-first.
- H32026 → 2027Live
The Intelligence Layer
The prediction, routing, and reliability engine for Cyprus mobility.
Reliability scoring per route, stop, hour, day. Ghost detection across agencies. ETA fusion of GTFS-RT, rider GPS, sightings, and history. Anomaly detection that turns noise into guidance. Cross-modal routing that ranks by real API-driven ETAs, not haversine math.
- H42027 → 2028Planned
The Platform
The same engines exposed as products.
Aloya Routing, Reliability, Realtime, Places, and Fare APIs. Web and Mobile SDKs any Cypriot business can drop in. White-label kiosks for airports, hotels, universities. A read-only partner Console, analytics, never levers.
- H52028+Horizon
The Mobility OS
The default mobility layer of Cyprus.
Aloya inside CarPlay, Android Auto, Siri, Wallet passes, home widgets, Live Activities. The mobility layer for events, tourism, accessibility, and logistics. The citizen app becomes one of many surfaces on top of the same platform.
Six rules. Not aspirations.
01Accuracy over reinvention
Authoritative APIs as source of truth for ETAs, routing, geocoding. Our differentiation is fusion on top of best-in-class signals, not a basic replica of them.
02Honest degradation
If we don't know, we say we don't know. Never fake confidence. Never round a zero-bike station up to one. Every state nameable in one line of plain-language copy.
03Trust compounds
Every rider we lose to a wrong ETA is a lost lifetime, not a lost trip. Every rider we save from a ghost bus tells three friends. We optimise for the second graph, always.
04Citizen-first, forever
Even at Horizon 5 the rider is why the platform exists. A partner API request that hurts a rider's experience is a partner we say no to.
05Anonymous by default
The full app is usable with zero sign-up. Accounts persist history, wallet, and Pro, they never gate planning, ETAs, or alerts.
06No dark patterns
No sponsored ranking. No fake urgency. No ads. No cross-app tracking. No data sold. Fastest is fastest.
Eight waves, shipped in public.
- 1
Fix trust
Months 0–3
Ghost suppression, confidence-banded ETAs, rider sightings, reliability scores, smart alternatives on failure.
Shipped - 2
Daily-use quality
Months 3–6
Why-this-route rationale, accessibility-weighted routing, walk guidance, park & ride, five-city coverage.
Shipped - 3
Advanced multimodal
Month 6+
Intercity patterns, last-mile taxi handoff, Nextbike, Bolt scooters, live EV, Kapnos, traffic alerts, Group Trips co-presence.
Shipped - 4
Wallet & payments
Q3 2026 → Q1 2027
Unified multi-operator fares. Group + family passes. Tourist multi-day passes. Ghost-bus refunds without support tickets.
Next - 5
Intelligence as a product
Q1 → Q3 2027
Routing, Reliability, Realtime, Places, Fare, Anomaly APIs. Developer portal. Metered billing. Documented SLAs.
Planned - 6
SDKs & white-label
Q3 2027 → Q1 2028
Web SDK. Mobile SDK. Server SDKs. Airport kiosks. Hotel concierge. University portals. Partner onboarding.
Planned - 7
The mobility OS
2028
CarPlay, Android Auto, Siri, Live Activities, widgets, haptics. Events, tourism, accessibility, and logistics surfaces.
Planned - 8
Regional expansion
2028+
Malta first. Greek islands. Balearics. Cyprus↔Greece coach + ferry chains. Never before Cyprus is truly won.
Horizon
The wedge is free. The moat is the engine.
The revenue is the platform.
Always free
- Basic journey planning
- Real-time bus positions
- Reliability scores in-app
- Accessibility features
- Ghost-bus warnings
- Emergency replan flows
Revenue streams, staged with the roadmap
Aloya Pro
€2.99/mo · group trips >3, offline island schedules, priority realtime, extended history.
Wallet margin
Thin margin on top-ups. Never on the ride. Face value always.
Aloya API
Freemium 10k req/mo, then per-1k tiering. Enterprise for high-volume partners.
SDK licensing
Per-domain (web) and per-app (mobile). Free tier under 10k MAU.
Corporate mobility
Employer-funded budgets. Per-employee monthly. Zero receipts.
Events & data products
Anonymised, aggregated mobility patterns. Per-event reliability boosts.
Some lines are drawn once,
and never crossed.
- Sell rider PII
- Sell rider-level location data
- Sell to advertisers
- Cross-app tracking
- Sponsored ranking of routes
- Dark patterns on wallet upsell
- Sponsored operator recommendations
Cyprus is a small island. That is not a limitation. that is the entire opportunity. One country, one mobility layer, done right, then exported.
. The Aloya team, Nicosia